PR Executive

Consumer Brands Marketing China, Shanghai, Shanghai Full Time Regular
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About this position


What you´ll do

  • Overall planning and management:
    -Support line manager to develop &  implement the yearly PR strategic proposal: PR media/ Celebrity/PR crisis management/ Management level profiling, etc.
    -Manage PR budget, agency and other resources effectively.
  • PR Fashion Media & Celebrity:
    Annual based PR coop calendar with internal & external partner
    Ongoing media exposure-execution:
    -Maintain key fashion/lifestyle/industry media relationship independently.
    -PR awards
    -Ongoing PR exposure request /seeding content or free PR exchange resources
    -Familiar with leading PR fashion media , proactively maintain good relationship with all external partners.
  • Celebrity strategy set up and management-execution:
    -Support on celebrity strategy development and celebrity data update.
    -Contract/Quotation Negotiation.
    -Celeb seeding/ shooting management.
    -In charge celebrity related activities, i.e. shooting/event/livestreaming. etc.
  • PR materials/content development--execution:
    -PR assets (release, images, data, press kits, interview scripts, etc.,) management and update.
    -PR material incl. PR box, HCB spin-offs end-t0-end development.
  • Top Management Profiling-execution:
    -Update top management schedule on a monthly basis , proactively arrange external media interview/summit invitation, etc. to maximize brand exposure.
    -Top management internal/ external speech/ PPT development.
  • HCB Crisis management-execution:
  • Diversified event lead across HCB, Corporate , etc.
  • Team daily operation support & POR/PO Management-execution.
  • The other things briefed by line manager.

What makes you a good fit

  • Bachelor’s degree or above, minimum 4-5 years’ experience in PR communication in an international enterprise or a leading PR agency. Experience in high-end cosmetics/ lifestyle brands would be a plus.
  • Fluent in English and excellency in bilingual written, spoken and presentation, well-versed people skills, full mastery of MS Office.
  • Agility, result-driven, strong ownership and work ethic, good sense of industry trend.

Some perks of joining Henkel

  • Flexible work scheme with flexible hours, hybrid work model, and work from anywhere policy for up to 30 days per year
  • Diverse national and international growth opportunities
  • Global wellbeing standards with health and preventive care programs
  • Gender-neutral parental leave for a minimum of 8 weeks
  • Employee Share Plan with voluntary investment and Henkel matching shares
  • Comprehensive Group Insurance Scheme
  • Annual Physical Examination
  • Flexible Benefits cover for dependents
  • Company Products Discount

At Henkel, we come from a broad range of backgrounds, perspectives, and life experiences. We believe the uniqueness of all our employees is the power in us. Become part of the team and bring your uniqueness to us! We welcome all applications across different genders, origins, cultures, religions, sexual orientations, disabilities, and generations.

JOB ID: 26092137

Job Locations: China, Shanghai, Shanghai

Contact information for application-related questions: Henkel.GCN.Recruitment@henkel.com

Please do not use this email address for sending your application or CV. To apply, please click on the "Apply for this role" button below. Applications sent via e-mail will not be accepted.

Application Deadline: As long as the vacancy is listed on our Career Site, we are happy to receive your application

Job-Center: If you have an application already, you can create or log in to your account here to check the status of your application. In case of new account creation, please use your email address that you applied with.

Acerca de Henkel

Con un sólido legado de cerca de 150 años, lideramos el camino para reimaginar y mejorar la vida todos los días. En la actualidad y para las generaciones del futuro. A través de nuestras marcas y tecnologías innovadoras y sostenibles, y gracias a nuestros equipos internacionales. Henkel ocupa posiciones de liderazgo tanto en negocios industriales como de consumo: nuestra cartera incluye productos para el cuidado del cabello, detergentes para ropa, suavizantes, así como adhesivos, selladores y recubrimientos funcionales.

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