Specialist Brand & Trade Marketing

What you´ll do

1) Design development in collaboration with advertising agencies for: 

- Product packaging

- Marketing materials (including printed materials, catalogs, banners)

- Retail equipment (stands, display units, shop-in-shop solutions)

- Demo tools and other promotional materials

2) Branded Merchandise:

- Work with advertising agencies to select branded merchandise (e.g., caps, T-shirts, vests, uniforms, pens, notebooks)

- Place orders and monitor execution and production to ensure timely delivery

3) Retail Equipment:

- Work with advertising agencies to select retail equipment (stands, display units, pallets, shop-in-shop solutions)

- Place orders and monitor execution and production within established deadlines

4) Demo Tools

- Work with advertising agencies to select demo tools (e.g., key displays, grout sample boards)

- Place orders and monitor execution and production within established deadlines

5) Promotional Activities

- Prepare and maintain the promotional activities calendar

- Calculate and plan promotional campaigns (in coordination with the sales team and based on agreed objectives)

- Monitor implementation and analyze promotional campaign effectiveness

6) Price Lists: prepare and update price lists

7) Manage new product introductions and product discontinuations

8) Digital:

- Manage website content and updates

- Develop and execute a Social Media content calendar (Instagram, Facebook)

9) Work with internal Henkel systems and resources (PIM, DAM)

10) DIY Opinion Leaders / Influencers:

- Manage and maintain the database of opinion leaders (builders, contractor teams)

- Communicate with opinion leaders

- Develop engagement plans and manage related content

11) Internal Documentation and Workflow

- Work with SAP (creation and closure of Purchase Orders)

- Prepare and execute internal memos and service notes.