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Spain, Barcelona, Laundry & Home Care

Digital Marketing manager/CRM (Laundry and Home Care)


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • An exiting opportunity to join our new Digital team department to become our CRM/ Digital marketing manager .
  • Within this key position you will be responsible for our Customer relation strategy.
  • It is an exiting opportunity to join our Digital team as we are about to relaunch our CRM platform (Back/front end).
  • Develop and implement a Customer Relation strategy to ensure customer retention , customer loyalty to increase the lifetime value of customer for the organization
  • Responsible for managing our CRM platform and connecting consumers to our digital ecosystem
  • Develop CRM activities with a view of maximizing KPI improvement, ROI, and business impact.
  • Steer local digital agencies and other service providers, Manage CRM budget
  • Act as digital consultant for Marketing and other departments - sharing expertise and providing inspiration on latest digital trends (focus on digital brand campaign support to brand managers)
  • Interface with Global Digital team to share best practice


  • 3-5 years of experience in the field of digital particularly with CRM platform, SEO, digital advertising , inbound marketing
  • Analytical skills, reliability and high level of self-organization to handle projects independently
  • Experienced working with Google tools, experience with Saleforce a plus.
  • Excellent communication and presentation skills
  • Strong drive for change & results with an entrepreneurial spirit Education
  • University degree in marketing/communication
  • Digital media / online marketing focus a plus
  • Fluent in Spanish and English
JOB ID: 190004HG