Spain, Barcelona, Beauty Care

Digital & Education Manager - Beauty Care (Authentic Beauty Concept and STMNT)


At Henkel, you can make a difference and craft your career. That’s why you own your projects and take full responsibility from an early stage. Our unique brands in markets around the world open up countless opportunities to follow your convictions and explore new paths. If you have an entrepreneurial mindset that allows you to always think out of the box - take the chance and shape the digital future together with us.


  • Local Marketing strategy definition: Develops, leads & implements local activity plan for Brand, Trade, Community (Digital, PR, Events) in alignment with local and regional management teams
  • Coordinates with local Education & Sales teams to achieve targets & increase brand awareness, market penetration & new clients
  • Creates & keeps alive local brand community movement: motivates hairdressers and advocates to take active part, selection and involvement of End-consumer influencers to push sell-out, Events, in charge of salon POSM client personalization
  • Leads the successful implementation of new launches to achieve business goals
  • Result management : analyzes brand performance on weekly/monthly basis.
  • Local PPS Strategy definition aligned with International and regional.
  • Coordination with local Marketing & Sales to achieve local targets & increase market penetration & NCA


  • 3-5 years in similar position, preferably in a multinational company and/or professional HD industry/beauty/fashion industry, preferably within a premium/ market.
  • Ideally mixed marketing & sales profile.
  • Competent and experienced in using a wide range of digital platforms incl. Social media.
  • Confident to manage & steer the implementation of international digital strategy & execution of local digital campaigns
  • Communication and leadership skills
JOB ID: 21012173
Contract & Job type: Full Time, Regular
Contact information for application-related questions: